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Big Lu’s

Brand identity · Packaging · Catalogues

Brand creation, product packaging and catalogues for Big Lu’s, developed for Zenta Pets LLC. A distinct wordmark, dog character and expressive product typography connect the range while giving each treat its own character.

Collection / 01

Chicken

Big Lu’s chicken catalogue page with full bag collection
Collection / 02

Chews & more

Big Lu’s chews & more catalogue page with full bag collection
Collection / 03

Pork

Big Lu’s pork catalogue page with full bag collection
Collection / 04

Beef

Big Lu’s beef catalogue page with full bag collection

From the bag to the catalogue

The work extends across a family of treat bags and catalogue materials. Product colors and graphic treatments create variety, with a consistent brand signature tying the collection together.

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